PUBLISHING THE BOOK "DANG CAP CUA VAN HOA DOANH NGHIEP"

The Book "Dang cap cua Van hoa Doanh nghiep" was compiled and written by the Chairman and CEO of Khôi Nguyên Creative Agency, who gathered materials to provide a valuable case study for business owners interested in this topic.

Corporate culture is no longer a novel concept for businesses in Vietnam. However, it remains difficult to describe, understand, and implement effectively.

Even in Western countries, where businesses have evolved over hundreds of years, many companies still struggle to define their corporate culture.

Moreover, not all businesses recognize the immense benefits of establishing a strong corporate culture as a long-term foundation.

A well-developed corporate culture enhances a company's ability to attract and retain talent, reduces risks stemming from individual and collective conflicts, and fosters both employee development and a positive work environment. It strengthens a company’s competitive edge by enabling the creation of high-quality products and services at more efficient costs. Ultimately, it helps businesses gain more customers, increase profitability, and establish a foundation for sustainable growth.

In 2012, Harvard Business School republished the book Corporate Culture and Performance by John Kotter and James Heskett. This book presents an extensive 11-year research study on corporate culture across 207 companies, divided into two groups: one that prioritized cultural development and another that paid little attention to it.

The findings revealed that companies actively implementing cultural programs—such as improving customer service quality, meeting employee and shareholder needs, and fostering leadership capabilities at various levels—achieved remarkable business results. Specifically, their revenue growth reached 682% compared to 166% in companies that neglected corporate culture. Employee growth was 282% versus 36%, and stock price appreciation was 901% versus 74%.

Most strikingly, net profit growth in culture-driven companies soared to 756%, compared to just 1% in companies that lacked focus on culture.

These compelling figures offer valuable insights for Vietnamese businesses, many of which are still in their early stages within the modern market economy and globalization. If Vietnamese companies recognize the power of corporate culture and invest seriously in building strong cultural values, their chances of success will be significantly higher.

In this book, we introduce the concept of the "Corporate Culture Ladder," providing businesses with a fresh and more accessible perspective. By nurturing cultural values, companies can gradually elevate their corporate culture to higher levels, laying a strong foundation for sustainable and robust growth. Over time, this foundation may empower businesses to expand globally, just as a select few Vietnamese companies have successfully done.

Despite our best efforts and the considerable time spent researching and compiling The Class of Corporate Culture, we acknowledge that shortcomings and limitations are inevitable. We sincerely invite readers, experts, and business leaders who are interested in this topic to share their valuable feedback via email at vnkvn@yahoo.com. We will thoughtfully consider all contributions and incorporate insightful suggestions in future editions, if any.

We extend our heartfelt gratitude to Mr. Lê Viết Hải – Chairman of Hòa Bình Construction Group, Mr. Phạm Hồng Phú – CEO of Casumina Joint Stock Company, and Mr. Phan Ngọc Thảo – CEO of Thibidi Joint Stock Company, for their continuous encouragement throughout the research and writing process of The Class of Corporate Culture.

A special thanks to our children, Võ Vân An and Võ Khôi Nguyên, who have been a tremendous source of motivation for us.

Lastly, we sincerely appreciate KNN Cultural Media Company and the Ho Chi Minh City University of Education Publishing House for their support in bringing this book to completion.